Ian Allen/Photographer Lisa Hanna second right, Minister of Youth and Culture, converse with Michael Tucker left, Executive Director of Jamaica Alcohol Beverage Association(JABA), Greta Bogues second left Executive of JABA and Cedric Blair right, Managing Director Red Stripe. Ocassion was the WE I.D. initiative launch to reduce underage drinking, drinking and driving and enlisting retailers to reduce harmful drinking. The launch was held at Red Stripe Offices in Kingston on Wednesday.

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